No part of job search is more critical than salary negotiation, the ability to maximize the potential salary and benefits you are offered in a new position. Few of us are taught to feel comfortable talking about money, and some of us may be totally unprepared to handle this issue when confronted with salary requirements requested along with the resume, in a screening interview, or in the formal interview. Don't be caught off guard. Be prepared and know how to create the most positive outcome possible. Coaching in salary negotiation is a great return on you investment.